Post by amirmukaddas on Mar 14, 2024 6:03:36 GMT
Communicating emotions is one of the fundamentals of Marketing , and also in the Digital sector it is of considerable importance. In this post by Pop Up Magazine we will take up an interesting infographic from PAN Communications , which outlines the main psychological elements that solicit a response from the public who attends our communication. Everyone wants to feel important Emotional Marketing, or Emotional Marketing , is one of the fundamental elements that allow you to get noticed on the market and attract your audience. In fact, each of us wants to feel special in our own small way, and by using emotions in our communication, we can inspire, connect and build trust in the people who follow us.
What is Emotional Marketing? Emotional Marketing tells an exciting story, capable of engaging the public and connecting them to the brand in a unique way. One of the most used techniques in doing so is storytelling , capable Denmark Telegram Number Data of telling an interesting story using different tools, online and offline. Following the research by Pan Communications developed within the agencies, it emerges that 31% of marketers admit to using Emotional Marketing campaigns to generate profit, while only 16% use rationality in their campaigns, and finally 26% use emotions and rationality together.
Emotions most communicated in brand campaigns As various studies have shown, triggering an emotional response is the best way to attract people's attention and motivate them to take action following reading or viewing content. This is even more relevant in the age of social media algorithms, with machine learning systems distributing content based on audience engagement , where emotional responses can translate into likes, comments and shares, triggering that higher-level, emotional reaction. profound, even more important to stimulate wider online distribution.
What is Emotional Marketing? Emotional Marketing tells an exciting story, capable of engaging the public and connecting them to the brand in a unique way. One of the most used techniques in doing so is storytelling , capable Denmark Telegram Number Data of telling an interesting story using different tools, online and offline. Following the research by Pan Communications developed within the agencies, it emerges that 31% of marketers admit to using Emotional Marketing campaigns to generate profit, while only 16% use rationality in their campaigns, and finally 26% use emotions and rationality together.
Emotions most communicated in brand campaigns As various studies have shown, triggering an emotional response is the best way to attract people's attention and motivate them to take action following reading or viewing content. This is even more relevant in the age of social media algorithms, with machine learning systems distributing content based on audience engagement , where emotional responses can translate into likes, comments and shares, triggering that higher-level, emotional reaction. profound, even more important to stimulate wider online distribution.